You want to fill your practice with clients that are the right fit for you and having a Client Friendly Bio will help you to do that. A Client Friendly Bio lets your prospective clients learn about you as well as help them to decide if you are the right lawyer for them. Answer these 3 questions and you can craft a Client Friendly Bio that will attract your ideal clients.
- Why did you choose this specific kind of law to work in?
- What is your personal connection that caused you to choose this field?
- How do your clients benefit from working with you?
They seem easy enough to answer right? Before you answer them though I want you to think about your ideal client avatar, visualize who they are and why they need you and then I want you to answer these questions as if you were them. The idea is not to sound stiff and business like and fill your bio with a lot of legal jargon, but to let your personality shine through so the prospective client can relate and understand why YOU are the right lawyer for them!
With Love & Best Wishes Always!