Crafting Your Client Friendly Bio



You want to fill your practice with clients that are the right fit for you and having a Client Friendly Bio will help you to do that.  A Client Friendly Bio lets your prospective clients learn about you as well as help them to decide if you are the right lawyer for them.  Answer these 3 questions and you can craft a Client Friendly Bio that will attract your ideal clients.

  1. Why did you choose this specific kind of law to work in?
  2. What is your personal connection that caused you to choose this field?
  3. How do your clients benefit from working with you?


They seem easy enough to answer right?  Before you answer them though I want you to think about your ideal client avatar, visualize who they are and why they need you and then I want you to answer these questions as if you were them.  The idea is not to sound stiff and business like and fill your bio with a lot of legal jargon, but to let your personality shine through so the prospective client can relate and understand why YOU are the right lawyer for them!

With Love & Best Wishes Always!



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