Tag: content marketing

How Much Is It Worth To Hire The Right Marketing Consultant?

time-management-help

If you ask about legal marketing before a group of lawyers, a large percentage will state the following:

  • They feel uncomfortable with legal marketing since it’s unprofessional to sell their services.
  • Hard sell legal marketing is a good approach.
  • They are highly trained professionals, and they’re not running a business.
  • They have no interest in meaningless time wasters.

Many lawyers recognize the importance of legal marketing. Some have tried direct mail letters that include a fridge magnet. Their targets included potential foreclosure clients, those facing foreclosure, accident and liability victims.

This approach doesn’t work and it offends many people. As we explained to one law firm, no one will save a magnet and wait for an accident. It will probably be viewed as bad luck.

What Does Work With Legal Marketing

For those tempted to try DIY…don’t. It makes no more sense than untrained individuals representing themselves in court.

The ideal marketing agency will schedule an intake session. Any type of existing sensational cases might be of interest to the media.

The agency needs all of the details to prepare press releases. If the senior account people determine that the case will draw the media to a press conference, you don’t have to spend the money to rent a hotel ballroom. Your conference room and a few refreshments when the conference is finished will do nicely.

Make sure someone greets the media as they arrive, Don’t let them throw their coats on the floor because that’s what many of them are used to except for major news reporters.

This approach should generate valuable coverage that you and your agency can share. It’s also a wise move to frame major media coverage for your offices. Your agency should use this to generate more media.

 

With Love & Best Wishes Always!

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It’s Vital That Lawyers Leverage Content To Support Their Disciplines

Kowledge power

 

As a lawyer, the concept of content marketing may be a little foreign to you. This is understandable since your training and main professional discipline involves law and not marketing.

Whether you specialize in estate planning, elder law or family law, the bottom line is you’re not alone when it comes to understanding why it’s vital to use content marketing to promote your practice. In fact, this is true not only in law but in other types of business.

With the increasing number of Baby Boomers, all three of the legal disciplines mentioned above are showing tremendous growth. According to the .Jun 25, 2015, U.S. Census Bureau estimates the population of Baby Boomers is 75.4 million.

Content, or inbound marketing, offers many advantages, the first being the low-cost vs. the cost of outbound marketing. Inbound marketing, also known as pull marketing, delivers useful information plus offers such as e-books, research reports, and guides. This helps to promote a law practice and attract clients.

Content Marketing Tools

We recommend blogging, article publishing, search engine optimization and social media such as LinkedIn, Twitter, and Facebook. On LinkedIn and Facebook, take advantage of creating a business page and a personal page, which gives you the ability to cross promote. Include the follow us social media icons on your website and invite people to join you.

Blog and article topics should include a mix of new or existing services you offer, a capsule of your latest success stories in general terms, new laws that affect your target market, the importance of trusts, healthcare changes, assisted living vs. aging in place, and the importance of updating wills.

Additionally, targeted health, exercise, and diet related topics are always of interest.

With Love & Best Wishes Always!

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